Chrome wants to better protect against misleading content, advertisement that tries to outsmart the user will be blocked in the future.
Chrome has received a number of protections over the past year to better protect users from “misleading content.” This means websites that lead the user to unintentional clicks, for example with fake chat messages, invisible page elements and other tricks. The Chrome browser blocks pop-ups and new windows that want to open a web page. But because this measure is not enough, Chrome will work harder against these kind of tricks in the future.
“In fact, more than half of this misleading content is not blocked by our current protections,” says product manager Vivek Sekhar on the Chromium blog. Almost all of these sites would contain harmful or misleading ads (“bad ads”). They pretend like they were system messages or trick users into clicking a fake “close” button. “In addition, some of these ads are used by scammers and phishing systems to steal personal information,” explains Sekhar.
Upcoming Chrome 71 will block “Bad Ads”
As a countermeasure, Chrome version 71 and above will better protect users from such abusive websites. As of December, Google wants to begin blocking all ads on sites that have led users to false click. This will effect “a small number of websites”.
Site owners can check in Google’s “Search Console” whether their offer is affected.If Google actually finds a misleading ad on a page, the operator has 30 days to remove it before Chrome blocks it. Chrome users can turn off the filter at any time, but then give up the protection.