The makers of Brave, the privacy focused Internet browser, have filed a lawsuit against industry giant Google in Ireland and the UK. Content is the alleged violation of privacy rights under the new GDPR policies by the company. Brave drops Google completely in Germany and France and moves to the search engine QWANT.
Brave, known for his browser, which places a high value on privacy and automatically blocks trackers and advertisements. Based on the new General Data Protection Regulation (GDPR) of the European Union, Brave filed a lawsuit in Dublin and London against the American Internet company. This is primarily about protecting the privacy of users. However, googles market power will also play a role in the complaint.
So the prosecution is officially against Google and other “ad tech” companies. Dr. Johnny Ryan from Brave, Jim Killock, Executive Director of the Open Rights Group, and Michael Veale from University College London. They want to alert the European authorities to “a massive and ongoing data breach” that “affects every Internet user.”
Personalized Advertising And Data Abuse
This data breach becomes clear through personalized advertisements (so-called “behavioral” ads), which are presented to users when visiting various websites. This is possible because sensitive data is passed on to companies and advertising media. According to the application, however, this data breach violates the GDPR guidelines as it does not protect the data from unauthorized access.
For this purpose, Article 5 of the GDPR is used. It states in point f: “Personal data must be processed in a manner that ensures adequate security of personal data, including protection against unauthorized or unlawful processing and against accidental loss, accidental destruction or accidental damage through appropriate technical and organizational measures.”
The concede that Google and other companies in the online advertising industry just can not guarantee the security of the transferred data is there. According to GDPR, these companies should therefore not even be allowed to collect and collect this data in the first place. Nevertheless, Google has not yet taken any action to react to the legislation.